One of the latest, and most popular,is social media. Facebook and Twitter have exploded with users all speaking to each other about what they like. In case you are unfamiliar with these sites, they can appear a tiny intimidating to start with. Not to fear! If your 19 year elderly niece can do it, so are you able to. Twitter lets you place a web link in your profile that goes straight to your business page. You can also place links to your site in your tweets. keep in mind that nobody wishes to get bombarded with ads. Don't be a spammer! Facebook lets you put up a fan page that you can use to promote your business and it is a pleasant place to send people interested in what you are selling. Whenever someone "likes" your page, all of their friends can see that, and may come to see what the excitement is about. This is a great way to build your fans virally, and gives you a simple forum to speak about your business to individuals who are receptive to your pitch. The best part about social media is that it is free!
Another free method that requires a bit more hard work is editorial promotion. Articles can be uploaded on lots of different sites that build links back to your business site. When you sign up at editorial publishing sites, you need to write a short profile about yourself and include a link back to your site. When your editorial is published, your resource box is added to the finish of your editorial and gives your readers the ability to click your link and find their way in to your sales funnel. This method is great in case you enjoy writing, but it takes time to build traffic. The more articles you can output, the more links you generate back to your site. The articles stay up on the net forever, so they continue to drive traffic long after you have expended the hard work to generate them.
The most popular way to build immediate traffic to your site is through pay-per-click promotion. This method can get complicated, as Google (the most popular place to promote) has lots of rules you must follow to promote with them. Do your research to find out what Google wishes before you spend any funds on a campaign! In case you set up an commercial campaign the wrong way, Google (along with Yahoo and Bing adopting some stricter requirements) can shutdown your promotion and may even ban you from promotion with them altogether. So educate yourself, read their terms of use, and then build out quality campaigns to make the most of your promotion budget
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